Our founding brief
KensingtonWager started as a side-project spreadsheet comparing Six Nations odds across six UKGC sportsbooks. The author — a regular watcher of international rugby and a moderately obsessive accumulator player — had grown frustrated with guides that were little more than bonus-chasing directories with no meaningful data on market depth or in-play reliability.
After two seasons of tracking, a decision was made to publish the data publicly. The site now runs on a regular review cycle — we update scores after each Six Nations round and after each Gallagher Premiership block of fixtures, supplementing with ad-hoc checks when an operator changes its platform or terms significantly.
How KensingtonWager is funded
This is an affiliate-funded publication. When a reader registers at one of the sportsbooks listed on the homepage via our link, that sportsbook may pay us a commission. The exact rate varies between operators and is governed by the affiliate agreements we hold with each. Crucially, the commission rate does not determine position on the homepage. An operator that pays a higher CPA but scores lower in our methodology will appear lower in the rankings — or not at all if the score falls beneath our inclusion threshold.
The inclusion threshold currently stands at a minimum overall score of 4.0 out of 5.0. Operators below that mark are removed from the comparison table until they improve. We have removed two operators in the past 18 months for failing to meet the payout-speed criterion during test periods.
Editorial independence declaration
No operator has editorial control over KensingtonWager's content. Operators cannot purchase, influence, or negotiate the wording of their description cards, the order in which they appear, or the score assigned to any of the five dimensions we test. If an operator contacts us to dispute a score, we will note the correspondence and re-run the relevant test. We will not alter the published score until our own re-testing supports a change.
How we score operators
Our five-axis framework distributes 100 points as follows:
- UKGC Licence & Compliance (30 points): We verify each operator's active licence via the public Gambling Commission register. Operators with conditions, warnings, or lapsed licences are excluded. We also check whether responsible-gambling tools (deposit limits, reality checks, self-exclusion) are easy to access and whether GamStop exclusions are honoured within the required 24-hour window.
- Rugby Market Depth (25 points): We count available bet types for a sample Six Nations weekend and a sample Premiership weekend. We look at: match winner, handicap, total points, first try-scorer, anytime try-scorer, HT/FT, correct score, winning margin bands, and card markets. Ante-post availability for Six Nations winner and Premiership winner is also factored in.
- Payout Speed (20 points): We make two withdrawals per operator per review cycle — one immediately after a successful accumulator, one at the start of a new cycle. We measure from submission to funds-received. Scores degrade linearly above two working days for verified accounts.
- Live Betting Interface (15 points): We test the in-play experience on a major fixture. We assess loading speed, market count during a match, accuracy of the score ticker, and whether cash-out is available on live rugby accas.
- Safer Gambling Tools (10 points): We assess how easily a customer can set deposit limits, activate a cool-off, or begin a self-exclusion — and whether the process works on both desktop and mobile without needing to contact support.
What we do not do
We do not fabricate regulatory data. UKGC account numbers displayed on operator cards are sourced from the operator's own footer (a requirement under UKGC LCCP rules) or from the public Gambling Commission register. If a number cannot be verified, we use the label "UKGC-licensed" without a specific number. We do not invent company registration numbers, ICO numbers, or street addresses.
We do not write per-operator review pages. Every click on this site goes directly to the operator's homepage. We are a funnel, not a destination — the detail of each operator's product is for the operator to present.
Contact and corrections
To raise a factual correction, flag a broken link, or respond as a licensed operator, write to [email protected]. We read all correspondence and respond within five working days. Operators with a factual dispute regarding a published score should include the specific data point they believe to be incorrect and the primary source they wish us to check.